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Get ready for a blast from the past. The Budweiser TasteBuds campaign, which appeared only on Saturday Night Live, reversed a 5-year decline  in market share among college students during the early 80s and restored  Bud's number-1 position within a year. The entire concept is mine,  including what the TasteBuds look like.

 

© Ray Rhamey 2017   ray (at) rayrhamey (dot) com 206.291.8758  Ashland, Oregon

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