As it turns out, storytelling is my life. As a boy, when I read the Book of Knowledge the short stories and novellas were always the most fascinating parts. When I teened, I moved on to science fiction and fantasy via magazines such as Analog and If and a galaxy of mass market paperback books.
I also consumed comic books by the bale, which led to a desire to be a cartoonist—not in the sense of a style of art, but as a creator of drawn stories. As an adult, I created a couple of comic strips in hopes of becoming a professional cartoonist. Came close with one, but it wasn’t to be (yet—there’s a graphic novel growing in my mind). Some of the cartoons in Mastering the Craft of Compelling Storytelling are mine.
As a copywriter and then creative director in advertising for twenty or so years, most of my seventy produced commercials were thirty-second stories, with beginnings, middles, and ends. My adverstorytelling propelled me to the top tier of the Chicago advertising scene. Just for fun, here are two of my two favorite Budweiser TasteBuds commercials, Pizza and Forecast, that ran on Saturday Night Live in 1979.
While in advertising, another form of storytelling called to me: screenwriting. I left Chicago advertising to tackle screenwriting in Los Angeles and studied the craft in books, at UCLA, and at the American Film Institute. A few speculative screenplays later, I signed with an agent. But, while I could craft screen stories in a professional way, I never came up with a story that anyone wanted to invest millions in producing. I don’t consider that a failure, just part of the learning curve. And I was a staff story editor/screenwriter at Filmation, a major animation studio at the time. Freelance, I did a fun adaptation of The Little Engine that Could for film.
But I moved on from that place and that job, re-entered advertising, ran into ageism, and began reinventing myself as an editor. Starting as a subcontractor for an online editing service, I edited beginner novels, and I became a member of the Editorial Freelancers Association and the Northwest Independent Editors Guild. I launched an online editing service in 2001 and have had modest success.
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